Data Cleansing Services to Streamline Your Business Processes

An effective marketing strategy requires your organization to have a well-organized database with all the relevant information. This is the groundwork for every successful campaign these days, regardless of the size of the organization. In this process of database management, data cleansing is the task that includes identification of incorrect, incomplete, invalid, obsolete, and outdated data to make sure the data set is accurate, current, and complete. While you can have an inhouse team for the task of data cleansing, it will take a considerable amount of time, money, and resources for a large database. The cost-effective and reliable solution is to outsource the data cleansing services.

How a Clean Database Helps Your Business

With a clean database, the foremost benefit is the ease of effective decision making by management. With all the relevant information in one place, the leadership can design the marketing campaign keeping in mind the outcome of the previous ones. Not only the marketing campaign, but customer interaction is also enhanced with the help of a clean and updated data.

In mail campaigns, the bounce rate becomes a matter of trouble for the organization over time. It requires an updated data set to reduce it and increase the efficacy. Another use of data scrubbing or cleansing is easy access to the data with authorization and security. Thus, keeping accurate and uniform data brings more benefits in strategy making and streamlining the workflow.

Processes Involved in Data Cleansing Services

Data cleansing is a set of sub-process that involves updating, standardizing, normalizing, and validating data. Following are the processes of data cleansing services that you can avail from an outsourcing organization:

Correcting Data

The data you refer to for decision making is of no good if it is inaccurate. You need the latest and accurate contact information of your customer to reach them or communicate with them. In this process, the team of data experts updates the customer data including the contact information. The process is geared up with advanced technology and methods to save time and effort.

Deleting Duplicate File

A huge database with multiple duplicate files creates an unnecessary load on the system while retrieving information from it. This reduces the turnaround time for a query and slows down the algorithm as well. The latest verification and validation techniques can be used to delete these duplicate files with 100% accuracy.

Updating Missing Records

The whole process of using the database is compromised if the data is missing certain information. Thus, it is important to find those missing entries and update them with accurate data with the help of data experts and their techniques.

Data Standardizing

After updating the database entries, the data experts use data standardizing to compile the information from different sources in a single format. This ensures easy access with consistency across different platforms.

Data Normalizing

Normalizing data is a standard process to reduce redundancy when the same information is stored in different places. It provides consistency to data with the help of normalization algorithms to set the information in a single format.

Data Verification and Validation

After completing the above mentioned processes, the final step in data cleansing is to authenticate and verify the data. To further add value to the database, the data experts can enrich it with information from additional sources. In the end, the verified and validated data can be used by your organization to make important decisions.

For businesses with enormous and complex data, it will be a cumbersome task to hire and train individuals for performing the data cleansing processes. And to add to this, you also need to invest in infrastructure and technology for the operations. As we have mentioned above, you can save money, time, and efforts while receiving the best possible results by outsourcing to the data cleansing service providers.

Working with SunTec India

At SunTec India, we have grouped talented data experts to manage your data scrubbing and data cleansing needs at cost-effective prices. We have worked with data-intensive sectors such as transportation, banking, telecommunication with par excellence service. You can rely on our tried and tested methods, and latest technology to keep your data updated, accurate, and consistent to make decisions. Contact us at info@dataentryindia.in for more information.